Emergence of PRM and Channel Incentive programs
Ecosystem drives PRM evolution There is no doubt globally, channel partner businesses have suffered significantly since the pandemic started. Lower b2b demand, disruptions on the global supply chain, and lack of appropriate digital infrastructure have further compounded the problem for the channel partners. Even though there were signs of digitalization advancement before the pandemic started, […]
Retention enhances acquisition value
Why Retention is so important growth Every customer will churn eventually. Hence, new customers are necessary for business growth and continuity. Sustainable development is about both customer acquisition and customer retention. Building a sustainable strategy for retaining the customers will generate higher dividends – higher Lifetime Value (LTV). Customer retention strategies aim to hold on […]
Winning with Customer Retention
Why customer retention now? For years, businesses and economies have thrived, focusing on customer acquisition as the key growth driver. But there is a growing concern among experts about the lack of focus on customer retention. Businesses face difficulty keeping customers long due to changing market behavior, thinning margins, and lower brand loyalty. The cost […]